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Friday, February 1, 2013

Designer of the Month: The Closet of Eden

Designer of the Month
February 2013



Let's get to know Heidi of The Closet of Eden




Q. Where are you from?  

A.Originally outside Boston Massachusetts.

Q. Your name & your business name? 

A. Heidi Stauff, The Closet of Eden

Q. What is your current location? (city/state) 

A.  Atlanta, Georgia

Q. Where can we find you on the internet? (links) and in person (shows? consignment? brick and mortar?)   

A, The Closet of Eden and I am also on Facebook. No brick and mortar thank God or it would just be a room with me in my pajamas looking frazzled.
 

Q. How long have you been in business? 
A. 2 years

Q.  How did you get started?
A.  Gymboree ebay selling angst. Stumbled across “custom boutique” and thought…heyyyyyyy I need to learn how to do that!

Q. What is your favorite thing about custom boutique/handmade and owning your own business?

A. It feeds my need to be artsy fartsy. 
I can work in my pajamas and watch Dexter while I sew and nobody knows the difference.

Q.  What is your least favorite thing about custom boutique/handmade and owning your own business?  

A. Custom boutique can be cutthroat sometimes. Being your own boss is great, but you can’t fire yourself for dipping into the till or being late.

Q. Who is YOUR favorite designer? 

A. I love Katwise. She’s a true artist and pioneer, plus WHO paints their house in rainbow colors?

Click here to visit the Etsy shop of Katwise


Q. What makes you smile? 

A.  When Jehovah’s Witnesses  actually read the giant “no soliciting sign or religious queries” sign I have on my door and turn around and walk away. Also, Eden my 5 year old ~she says some wacky stuff that makes me laugh.

Q.  Tell us a little bit about your family life. I

A.  have a 3 year old (part orangutan on meth,  part human boy) and a  diva in training 5 year old, Eden.

Q. If you could sit and spend the day with another designer for one day in their studio, who would it be? 

A. I love Natalee from Smallsomething. Her costumes are unreal and I’d love to see her process.
SmallSomething


Q. What is your favorite book? 

A.  Angela’s Ashes by Frank Mccourt and White Oleander by Janet Fitch. Too many to pick just one.

Q. One piece of advice you wish you'd known when you first started out?

A.  If somebody messages you wanting something for free because they will be “on the red carpet” just press DELETE.

Q. What is one technique/skill you'd like to learn to do (or to improve upon)?

A.   Draping. Must learn draping.

Q. What is your favorite design you've created? or What is your best selling design? 

A. So far it’s been my “Love stinks” Valentines design with the skunk hood but I say that about every new design. My confetti dresses are the most popular and best selling.


Q. If you could have one super power what would it be, and why? 

A.To sew with my mind.

Q. Which blogs do you read regularly? 

A. Slow cooking for one year. You never know when you’ll need a pizza and only have a crockpot on hand.
 

Q.  Tea or coffee? 
A.Espresso.

Q. Finish this sentence, "If you REALLY knew me, you'd know ______" 

A.  saying “get up it’s 10 o’clock” on a Saturday morning would immediately result in a groin injury.

Q. Your favorite holiday? 

A. Ehhh Holidays are for non sewing people who don’t have to think about Christmas in July or Easter in January.
 

Q. One goal you've set for yourself/your business for 2013? 
A. Expand manufacturing to be able to set up at trade shows, sell on Zulily...you know...
conquer the world.

Q. Your favorite designers to collaborate with? 

A.  Goosie Girl of course, she makes the most fabulous hats. ;)

 Some past designs of Heidi from The Closet of Eden... Enjoy the Show!



Many of Heidi's designs, and some of her best sellers are "upcycles". 

Urban Dictionary defines an upcylced item as follows: 




"Using ordinary objects to make something extraordinary."
Example: "That edgy swedish artist upcycled 500 plastic water bottles into a chandelier!"

Upcycled custom boutique clothing are some of the HOTTEST designs on the market right now. Considering this, I decided to ask Heidi a few questions about them.
 

Q. Upcycles: Why do you think they're so popular? 
A.  Designers like them because they are easy, buyers like them because they are comfortable and affordable.
 

Q. How does one generally create an "upcycle?" (start with a purchased tee? use knits? do you use your own pattern? how does the design process usually work when creating an "upcycle") 
A. Usually you buy a purchased T-shirt and merge it into the bodice of a knit dress pattern. I use a simple dress shape as a sloper and then modify it to suit my own needs. 

Heidi heads up the Facebook design group, "Who's Who of Custom Boutique"







Q. Why did you create the group? I created the group because Ebay was going the way of the dinosaurs for custom boutique. All the designers were starting to sell on Facebook and I thought it would be a great idea to bring all the best designers from Ebay together into one group and do a “launch” just like on Ebay but on Facebook.  The first launch was January 2012. 

Q. Who are the designers in the group? Members were formed from all the top ebay groups, Pixieville, Polkadotz, etc. I also handpick whoever I see as a new upcoming star in the Facebook custom boutique world.  

Q. What is the criteria for membership? 
A. Designers have to have top notch customer service, great quality and serve up the best most innovative designs on Facebook.  

Q. How often do you launch?  
A. We launch every couple of months. We interchange upcycle launches with Custom boutique full appliqué launches.  

Q. How do you decide on a theme? 
A. We stick to general themes that go with the season so the designers can have full on choice with creativity.
 

Q. Has it been successful for everyone? 
A. It has been very successful. Our sales are always very high and our customer services stays top notch.   

Q. any other interesting info that sets this group apart from others on facebook? 
A. We pioneered Facebook launches really. We have a wide eclectic group of designers and their work is really jump off the page, jaw dropping amazing.

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